Vail Valley: Trade group reports snowsports gear sales up slightly this season
Vail, CO, Colorado
MCLEAN, Va. – According to SnowSports Industries’ AmericaRetail Audit Report released this week, snow sports-related sales reached $2.26 billion in January, a .4 percent gain compared with August through January last season. However, the number of items sold actually dropped by 7 percent.
Customers were more likely to buy this season’s models rather than closeout models as inventories of closeout equipment shrank. Specialty shops increased their margins and saw significant declines in inventory through January.
Weather patterns typical to El Nino drove sales in a colder and wetter southern region, but hampered sales in the Rockies and in the warmer than average Northwest.
• Fat skis: Current season model sales increased by more than $4.5 million.
• Reverse camber snowboards: Four of the five top-selling boards this season are rocker boards.
• High performance alpine boots: Up 16.5 percent in units and up 19 percent in dollars sold.
• Insulated apparel: Cold and wet weather drove a sales increase of more than $16 million.
• Helmets: Continue to be the hottest category in the market with 897,315 sold so far this season. Helmet sales are on track to hit 1 million units in 2009-10 season.