Vail Valley Voices: Vail Resorts says thanks for the support |

Vail Valley Voices: Vail Resorts says thanks for the support

Chris Jarnot and Doug Lovell
Vail, CO, Colorado

As we delve into the new year after a visibly bustling holiday season at Vail, Beaver Creek, Breckenridge and Keystone, we wanted to thank the community for its continued support in making our resort communities the best in the world.

It’s no secret that we, like the majority of the ski and snowboard industry across the country, are experiencing challenging snow conditions.

However, even in a difficult snow year, not all resorts are created equal. We’re incredibly fortunate to have the mountains, the snowmaking infrastructure, the revitalized and energetic towns and villages and, most importantly, the hardworking individuals who make up our company and our community.

The continued reinvestment that we at Vail Resorts have made in our mountains and facilities, combined with the investments of our partners in the community, is ensuring that our guests are having the best experience they possibly can both on and off the mountains.

Among our four Colorado resorts, we’re proud to offer visitors to our resorts the best snow to be found in the country. The vast majority of our guests are traveling great distances to reconnect with friends and family at our resorts, and the response has been overwhelmingly positive.

While they and we recognize that the snow is far from what we saw last season, they’re having a great time because of the entire experience we provide, from the incomparable mountains to fresh amenities, numerous activities, world-class dining and apres and awesome guest service.

The proof is in the business results we reported last Friday, which showed year-over-year growth in several key areas.

Furthermore, our guest satisfaction scores remain high, despite snow conditions – a testament to the entire guest experience at our resorts.

To dispel rumors, each of our resorts continues to make snow this month in locations where we have snowmaking systems. Combined, our snowmaking system covers more than 2,800 acres of terrain. Thanks to our planning over the years, we have plenty of water to continue to make snow.

Some of our resorts continue to make snow around the clock, as weather and terrain allows. Others have moved to a 7 p.m. to 7 a.m. schedule to minimize the effect of snowmaking on the guest experience.

Although our current snowmaking may not be as visible as our early-season operations, we continue to make snow as much as possible to provide the best snow surface for our guests. We’ll continue to make snow as long as necessary.

When Mother Nature does provide natural snow, as she did this past weekend, we’re in prime position to take full advantage of it. Guests enjoyed fantastic conditions this weekend with some powder turns Sunday morning, and many of our resorts opened additional terrain following the snowfall.

All of our resorts are open for business and will remain open through our established closing dates in early and mid-April 2012. We are offering a good manmade snow surface at all four resorts, and every little bit from Mother Nature helps!

As we’ve said before and will continue to say, regardless of what Mother Nature is doing, we’re all in this together. Please do your snow dance, wash your car, pray for snow or whatever works for you, and most importantly, have fun and keep up the great, positive approach to hosting our guests!

Thank you for all of your efforts and support.

Chris Jarnot is the chief operating officer of Vail, and Doug Lovell is the chief operating officer of Beaver Creek.

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