Vail Valley: We have to force ourselves into the future |

Vail Valley: We have to force ourselves into the future

The playing field has been leveled for all business professionals. That is, the playing field has been leveled for business people who refuse to learn, grow, and adapt to the current world in which we now live, sell, and do business.

I have shared this quote before but it is worth a second read. Eric Hoffer, acclaimed writer and philosopher, said, “In a time of change, it is the learners that will inherit the earth while the learned find themselves beautifully equipped to live in a world that no longer exists”

Whether the economy improves or declines, one thing is for certain – it will impact and change the face of business and require that each of us who participates in the game to be constantly on the grow.

We have to embrace technology and force ourselves into the future. Some are already there, but for those not willing to accept that technology now defines and dictates how we interact with prospects and customers, well you will find yourself living and selling in that world that no longer exists.

Business owners who once had a steady book of business, relying on solid winning relationships with buyers have now found themselves on the outside looking in as people have changed, mergers and acquisitions have happened, and that once-trusted buyer is no longer there.

Leveraging the Internet, learning how to navigate social media sites, and becoming familiar with the technological toys and gadgets that seem to hit the street faster than you can say Google, will help us stay connected in an ever-shrinking world, grow personally and professionally, and give us the confidence we need to take risks as we approach a new and leveled playing field.

Your competition is figuring out how to survive and thrive in the future. Young and emerging sales and business superstars are no longer fearful or lagging too far behind the power players of yesterday that have consistently taken up residence on the leader board in your industry or community. These young upstarts are still in growth mode, unafraid, and challenging the status quo.

The business arena is a dynamic and competitive place. If you are not willing to stretch and take risks, you will be left behind.

So, as my friend Bryan Flanagan likes to say – “Ready, Set – Grow!”

Thanks again for all of your encouragement and e-mails, I sincerely appreciate them. Let me know how you plan on growing, where you can take some educated risks, and maybe where you are struggling to adapt and adjust to the world we now live, sell, and operate in at and together we can make it a better than good week.

Michael Norton is a strategic consultant, business and personal coach and motivational speaker, and CEO of He writes a weekly motivational column for the Vail Daily.

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