Vail Valley: What are you thankful for? |

Vail Valley: What are you thankful for?

It’s a bit early for Thanksgiving greetings. But giving thanks is on my mind – not for the traditional Thanksgiving Day feasts, parades, football and family fun (although I’m rather partial to those things), but the old-fashioned question of recognizing what I’m truly thankful for. It’s a bit off-task for a business column, but hey, that’s what giving thanks is all about.

I’m thankful for friends. Life sometimes gives you lemons – a year ago, my family received the biggest lemon that anyone could ever receive in the form of my brother’s untimely death at 33 years old. You can choose to make lemonade from these lemons, and that’s a worthy use. Or you can plant an orchard of lemon trees and provide lemonade to the masses.

I like the idea of the orchard option – and I’m thankful that the Vail Valley community has helped us make lemonade every single day from our new lemon tree orchard. And I’m especially thankful to our friends (you know who you are) who have helped at any and every level as we took the time to adjust to life with a small child and without a beloved brother. I’d list everyone individually but would quickly run out of space.

I’m thankful for the team at the Vail Valley Partnership. We’ve made great strides as an organization over the past year, and the credit falls squarely at the feet of the incredible team here. Everyone is unified and working hard to recognize the Eagle County business community – in fact, I’m proud that we are bringing more people here than we ever have, and we are providing more opportunities for businesses to reach those people than we ever have.

Beyond that work come the new programs, events and marketing tools that help local businesses do business together. Next time you see them, please be sure to thank Danielle, Heather, Kathryn, Kathy, Kristina, Jessica, Jen and Schelida for all they do for our community and the Vail Valley Partnership.

I’m thankful for all the special events here in the Vail Valley – from Vail Snow Daze to Spring Back to Vail to Bravo! to the International Dance Festival to the farmers markets and everything in between. The special events and activities are a huge draw for our destination and a big point of differentiation in the marketplace. Special thanks go out to the leadership shown by the town of Vail, Vail Valley Foundation, Vail Resorts and all other event producers for the work you put into these events to help our destination stand out.

I’m thankful for the collaboration that is continuing to form among various business groups in Eagle County. I’m thankful the days of adversarial relationships and competition are behind us and I’m especially thankful that the various business chambers and merchant associations are working together on joint events and programs to provide value to the business community. It’s a small example of what helps make Eagle County such a great place to do business.

Mainly, I’m thankful to call the Vail Valley home. As the ski season kicks off and the holiday season approaches, take the opportunity to think about what you are thankful for. And it’s OK if it’s a great snow year and we all have lots of turkey on Thanksgiving Day.

Chris Romer is the executive director of the Vail Valley Partnership.

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