Vail’s first generation is passing, but it’s passing on its tradition of excellence |

Vail’s first generation is passing, but it’s passing on its tradition of excellence

Susie TjossemVail, CO, Colorado

The passing of Jim Viele, one of Vail’s iconic community builders, reminds us that Vail’s first generation of residents is not immune to the aging process. Brick by brick, friend by friend, Vail’s first generation, people like Jim Viele, helped build our town and business community into what we know today. Their values, like the importance of family, extended family and friends, are shared by all of us who call Vail home. Our town is not just a ski resort – it is a community full of colorful, like-minded characters tightly knit together by a common love of the outdoors. For nearly half a century people have come to Vail for a winter of skiing and stayed for a lifetime.Vail, with its unofficial symbol that is recognized around the world adorning necks, ears and wrists, is synonymous with “the best,” because it has always attracted the best. The best have settled and raised their families in Vail and developed the best businesses. The best know that service, location, ambiance, value, and variety are imperative to attract and retain customers. The best realize that Vail needs more than just a great mountain; it also needs extraordinary recreational and cultural experiences. The best know that Vail’s European flavor and character need to be preserved. The best know that Vail should be host to international sporting events. The best of Vail’s first generation are slowly but surely handing Vail’s future over to the best of its second generation. The values and vision that have allowed Vail to grow and prosper during its first half century will be carried forward by this second generation.Vail is undeniably the best. It really is “Like no place on earth.”The Vail Chamber & Business Association is the leading business advocacy group for businesses in Vail. The chamber is a communications outlet for businesses that need to have a voice. The chamber’s last event of the summer, Sweet on Vail, takes place Aug. 15 on East Meadow Drive. Please come by and enjoy the entertainment and great food.For information about how your business can become involved with the chamber, call 970-477-0075 or e-mail Based in Vail Village, the office is located in the transportation center. Our doors are open Monday through Friday from 9 a.m. – 5 p.m. Feel free to stop in and say hi. Susie Tjossem is a member of the Vail Chamber & Business Association Board of Directors and is Executive Director of the Colorado Ski & Snowboard Museum.

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