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Vail’s Joel Heath lands job with Teva

VAIL, Colorado ” Joel Heath, formerly of Vail, Colorado-based Untraditional Marketing, was recently named global marketing director for the Teva company.

“Joel is the final piece of the pie”, said Pete Worley, Teva brand president. “The addition of Joel represents a huge step in the ongoing evolution of the Teva Brand. I expect great things from this team.”

Heath was president/CEO and a founder of Untraditional Marketing. His projects there included creating and running the Teva Mountain Games. Before his stint at Untraditional Marketing, Heath worked with the Vail Valley Tourism and Convention Bureau, now the Vail Valley Partnership.



“It is an honor to have the opportunity to come inside a brand I have admired for so long.” said Heath. “A new frontier for the outdoors is on the horizon and I am looking forward to an epic journey.”

Heath and his family will be relocating to Santa Barbara, Calif., and will begin working with Teva starting in mid-January.


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