Vail’s open for business
Vail CO, Colorado
They don’t call it the mud season for nothing.
The ski mountains are closed and the lifts have stopped running. Only a few of the hiking trails are open and clear. Mountain bikers will head to Eagle and west for a while to get their rides. Meanwhile locals of all active endeavors will head elsewhere for those long-earned vacations. The flood of tourists turns into a trickle.
And that’s how it is every year until summer is in full swing. And that’s how it will be as long as Vail businesses give us no reason to change that mud season tradition to stay away, stay away for awhile.
Let’s be clear here: Vail is not closed for business. There are restaurants, bars and shops that stay open during the so-called offseason, despite the fact that many lose money trying to lure traffic in with deep discounts and sales. They understand the push by local business chambers to turn Vail into the year-round resort it wants to be: if you stay open, they will come.
But it won’t happen overnight, or even over a couple of years. Vail isn’t quite as dead in the offseason as it used to be, but it still is markedly slower than the summer and winter months.
Participate in The Longevity Project
The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.
Every year it seems a few more businesses are sucking it up and staying open during that time. But usually the businesses need to take the risk before tourists and even locals get the message: Vail is open for business.
So thanks to those businesses that have taken the plunge. As for those that don’t, maybe it really doesn’t make financial sense. But it doesn’t make sense for Vail to continue to push for a year-round economy ” nor does it make sense for anyone to come to Vail in the spring ” when half the windows in Vail Village read, “Closed for the offseason.”
” Tamara Miller for the Editorial Board