Vail’s Plum TV launches new series exploring the Internet
Vail CO, Colorado
VAIL, Colorado ” Plum TV, the 24-hour television and internet network of local channels serving upscale resort communities, including Vail, has partnered with award winning advertising agency Crispin Porter + Bogusky to launch a brand new television series offering viewers a guided tour of the Internet. The new series, “Mr. Internet,” which launched Thanksgiving weekend, is hosted by Dave Schiff, VP group creative director at Crispin Porter + Bogusky. The show will offer a unique inside look at the latest, greatest and most absurd trends, web pages, videos and experiences on the Internet.
Each half-hour program will provide a platform for “Mr. Internet” and his guests to discuss the most topical and culturally insightful nuggets from the vast expanses of cyberspace. From trends in blogging and social networking sites to the often unintentionally humorous trials and tribulations of free Web services, “Mr. Internet” explores popular Web sites and offers a sneak peak into the trends and culture of the Internet. Working on location from inside the Internet to fully immerse viewers in its culture, “Mr. Internet” will cull compelling internet phenomena and expound on them or discuss with his guests. The program is the web 2.0 version of “Talk Soup,” pulling content from the Internet rather than television.
“Plum TV’s audience is perfect for this show: they’re smart, successful, curious people who appreciate the humor, intrigue and oddities often found on the world wide web,” said Chris Glowacki, CEO of Plum TV. “Crispin Porter + Bogusky is an arbiter of what’s edgy and provocative in American culture, and is uniquely equipped to take the deep dive into internet content, so our busy viewers don’t have to.”
In an age where new Internet celebrities are created weekly and youtube videos circulate the Web faster than one can download a TV show, the Internet has proved to be more than a petri dish for pop culture or a tool for work or school. It has and will continue to shape our society and be a driving force in the future as an important form of cultural currency.
“Spending this kind of time on the web could give someone carpal tunnel syndrome. But all our viewers have to do is spend 30 minutes on their couch, and to my knowledge there is no such thing as sectional sofa syndrome,” Schiff said.
The initial season of the program will consist of six-30 minute episodes that will air across the Plum network in: Aspen, the Hamptons, Martha’s Vineyard, Miami Beach, Nantucket, Sun Valley, Telluride and Vail and will also be made available online at http://www.plumtv.com.
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