Vail’s Premier Impressions programs helps create guests for life |

Vail’s Premier Impressions programs helps create guests for life

Joe WalkerVail, CO,

During the winter months, Vail receives more than 1.6 million visitors, transforming it from a quiet mountain town to one of the top ski resorts in the world. Thousands of employees from all over the world come to Vail during the ski season to help provide these visitors with extraordinary service in every arena, from lodging to hospitality, restaurant and retail service. These businesses and their employees work extremely hard to help create the world class environment our guests will return to year after year. In conjunction with the town of Vail and Vail Resorts, the Vail Chamber & Business Association is once again running the Premier Impressions program for the 2009 winter season.The Premier Impressions program seeks to reward outstanding employees who deliver extraordinary service and create an unforgettable experience for our guests. What does this service look like? It is simply providing the extra effort to make our guests feel welcome, comfortable and valued that makes the difference. It is being emotionally engaged with our guests and providing the personal touch of friendliness and assistance whenever needed. It is a kind greeting and a sincere thank you of appreciation for the opportunity to serve them. These are some examples of what we all work towards in continuing to make Vail a world class resort. Premier Impressions was designed to reward our town employees for anticipating our guests needs and taking the extra steps to wow them. Whether you are a business owner/manager or a guest, take the time to nominate someone you know who has gone out of their way to provide great customer service. The Premier Impressions guest service program is absolutely contagious, so go ahead and return the favor to an employee who was exceptional!Premier Impressions pamphlets can be found at most lodging, hospitality, restaurant and retail businesses in Vail. Please fill them out completely. Any employee working in Vail is eligible to be nominated. Recipients are chosen monthly and will receive a $25 gift certificate, compliments of the Vail Chamber & Business Association, the town of Vail and Vail Resorts. Each of the winners and their businesses will also receive recognition in the Vail Daily. The chamber will be announcing plans for the annual end-of-season party in the near future. That party features food, fun and fabulous prizes.Nominations can also be sent to or by phone to 970-477-0075. The program ends March 31, so get your nominations in soon and let us know who is creating guests for life in Vail! Joe Walker is the Director of Mountain Operations for Specialty Sports Ventures and is a member of the Vail Chamber & Business Association Board of Directors.

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