Vail’s single-day, walk-up lift ticket hits $116
Vail, CO Colorado
EAGLE COUNTY, Colorado – The Vail and Beaver Creek single-day lift ticket price has gone up to $116 this week, one of the busiest weeks of the ski season.
The price is up from $108 during the same week in 2010, although Vail Resorts says its guests are increasingly buying season passes and advance purchase passes rather than single-day tickets.
Guests who buy tickets a week in advance online can save anywhere from $11 for a one-day ticket to $112 for a seven-day ticket, said Amy Kemp, Vail Resorts spokeswoman.
“As always, we recommend that the earlier you purchase your pass or lift ticket, the better the savings,” she said via email to the Vail Daily.
The amount of guests who buy season passes has increased over the years as more guests – local, Colorado and international – “realize and then take advantage of the incredible value that our season passes offer.”
Vail Resorts’ Epic Pass, which was introduced in the 2008-09 season, gives skiers access to six resorts for about $600 – a value that no other ski company has been able to match.
“We are constantly monitoring what’s happening in the travel and leisure marketplace to ensure that our pricing on the products that our guests purchase most – season passes and advance purchase lift tickets – reflect the value of the experience we offer at our resorts,” Kemp said. “We believe our advance-purchased, guaranteed lowest pricing reflects our commitment to delivering an experience of a lifetime for our guests, as our guest satisfaction surveys continually demonstrate.”
Vail Resorts announced it was spending more than $90 million this year in resort improvements.
Aspen Skiing Company raised its walk-up, single-day ticket price to $108 this week.
At the end of the 2010-11 season, Vail Resorts reported an 8 percent increase in lift ticket revenue.
“It was especially good to see the rate of growth in lift ticket and ancillary revenue continue to outpace skier visits due to price increases across our lift ticket and season pass products, together with increased spending per visit,” CEO Rob Katz said at the end of last season.
Community Editor Lauren Glendenning can be reached at 970-748-2983 or email@example.com.