Valley in Brief: Colorado Tourism Office visits Gypsum on May 30

GYPSUM — The Gypsum Chamber on May 30 will host a breakfast with officials from the Colorado Tourism Office. The event starts at 9 a.m. in the training room of the Eagle County Regional Airport.

The event is billed as “a deep look into how the American traveler is navigating research and booking.”

Other discussion topics include how tourism marketing strategies are evolving, effective advertising and measuring its success and essential analytic tools that should be used by everyone in the tourism industry.

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