Valley in Brief: Kaiser Permanente Colorado launches mental health campaign
May 8, 2017
DENVER — More than 1 million Coloradans live with a mental health condition. Even though depression and other mental health issues are common, they can be difficult to talk about. Kaiser Permanente Colorado last week launched a new effort — Find Your Words — to spark conversation and fight the stigma surrounding mental health.
The campaign, coinciding with National Mental Health Month, focuses on TV, radio and online messages that talk about depression in an honest way.
"At Kaiser Permanente, we believe health is achieved when mind, body and spirit work together to improve your life," said Roland Lyon, Kaiser Permanente Colorado president. "With this campaign, we hope to spark the conversation and let Coloradans know that receiving care for your mental health is just as important as going to the doctor for strep throat or a broken arm."
The campaign drives viewers to http://www.findyourwords.org, a website that provides basic information about depression, offers resources and invites the public to engage in a conversation about mental health and wellness through an interactive component. Kaiser Permanente partnered with several national organizations including the National Alliance on Mental Illness, National Suicide Prevention Lifeline, Crisis Text Line and Mental Health America on the Find Your Words campaign.
In addition to the Find Your Words campaign, Kaiser Permanente is awarding grant funding to advance social and emotional wellness and mental health in school districts across the state. In August 2017, Kaiser Permanente will award five Colorado school districts a combined $1.5 million in Thriving Schools behavioral health grants.