Vintage Magnolia in Edwards offers high-end flowers, gifts |

Vintage Magnolia in Edwards offers high-end flowers, gifts

Business name: Vintage Magnolia.

Location: The Riverwalk at Edwards, across the street from the movie theater.

New owner: Caitlin Caldwell.

Date opened: Vintage Magnolia opened in the fall of 2009, but I will be assuming ownership Sunday. I was the store’s original manager and I’m thrilled for this new opportunity!

Contact info: Call 970-926-5000 or email

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What goods or services do you provide? Vintage Magnolia is a high-end florist and gift shop filled with inspiring scents, textures and colors. We specialize in memorable wedding flowers but also hand-deliver carefully composed arrangements to your loved ones anywhere in the valley. Our retail shop is filled with unique hostess gifts, home accessories and silk flowers.

What’s new or exciting at your place? Stop by to check out our entirely new inventory of retail items and the fresh and new floral trends that we will be playing with.

What strategy do you use to differentiate your business from your competition? Service, service, service!

What philosophy do you follow in dealing with your customers? What can your customers expect from you? We love our clients! Our customers can expect to be greeted with a smile and our energetic personalities. Our repeat customers can expect that we will remember their personal style, favorites colors and their home decor so we can customize their orders and offer ideas.

Tell us a little about your background, education and experience: Graduating with a marketing and entrepreneurship degree from Syracuse University, it has always been my dream to own a business. I started my career in the event planning and hospitality industry, working for a variety of companies in the valley including The Ritz-Carlton, Bachelor Gulch.

After growing obsessed with high-end weddings and events, I was drawn to the creativity associated with designing flowers. In 2009, I helped open the shop with Mary and Vanessa, the founders of Vintage Magnolia. Since then, I’ve helped hundreds of couples design their wedding flowers, loving every bloom, berry and Pinterest board along the way. Emily Kaminski, Vintage Magnolia’s newly promoted manager and head designer, has been with the store for the past two years. She studied horticulture at West Virginia University and worked as a designer for the in-house florist at the Greenbrier Resort. Her talent and knowledge have extended into the Vail Valley, and she is an integral part of the store’s success.

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