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Volkswagen and Sports Illustrated sign on to expand Teva Mountain Games

Daily Staff Report
Shane Macomber/Vail DailyA competitor takes a breath of air through the a short flat section of the Teva Mountain Games Vail Pass Hill Climb in East Vail during the 2004 mountain games. Untraditional Marketing, the event organizer, announced today that Sports Illustrated and Volkswagen of America have singed a two-year contract extension to be sponsors of the Mountain Games through 2006.
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VAIL – Although the snow is flying and winter weather dominates the forecast, local event producers Untraditional Marketing are busily planning Vail’s annual kick-off to summer – the Teva Mountain Games. Untraditional Marketing announced today that Sports Illustrated and Volkswagen of America have singed a two-year contract extension to be sponsors of the Mountain Games through 2006.

Volkswagen will be the presenting sponsor and Sports Illustrated will be the official media partner of one of the country’s largest adventure sports, art and music festival. The fourth annual festival will feature over 1,500 of the world’s best outdoor athletes competing for over $60,000 in prize money in front of a national television audience.”Both Sports Illustrated and Volkswagen have been ideal partners for the Mountain Games,” said Joel Heath, president of Untraditional Marketing. “Last year, Sports Illustrated provided us with national advertising that reached an estimated 60 million people. Volkswagen launched their Toureg SUV at the event last year and did over 600 test drives; this year they will utilize the Mountain Games to launch their new Jetta.”In addition to Volkswagen and Sports Illustrated, the mountain games welcomes back title sponsor Teva. GORE-TEX also returns as a sponsor of the interactive GORE-TEX Gear Town. Other event partners include General Nutrition Centers, GoLite, Coors, Franciscan Estate Wines and Nature Valley.

Heath expects over 1,500 athletes to compete and over 25,000 spectators to attend this year’s mountain games. The US Track and Field Association recently named this year’s mountain games trail running race on June 4 the 2005 GORE-TEX USA National Trail Running Championships. Also new this year is a 5K fun run entitled the Teva X-1 Mud Run, featuring a huge mud bug for runners to race through. Other sports represented at the Mountain Games include: kayaking, rock climbing, rafting, mountain biking, road biking and adventure racing. Kayakers will compete in a whitewater rodeo, the paddlecross sprint and the spectator-favorite steep creek race on Homestake Creek. Mountain bikers can choose to compete in a cross-country race through Vail Village or the speed trials competition. Road riders can race in the Vail Hill Climb, featuring the original Coors Classic ride up Vail Pass. The climbing competitions will highlight all aspects of sport climbing including bouldering, dynos and speed climbing. The trail running race up Vail Mountain will test the endurance and skills of both amateur and professional trail runners. Finally, the adventure race will feature a sprint-style competition through some of Vail’ s most challenging terrain, testing each team’s mountain skills.The Sounds of the Games, featuring live music from a variety of artists throughout the four-day event, includes a performance by the Legends of Hip Hop, a collection of rap innovators, featuring Coolio, Digital Underground, Tone-Loc and Young MC at the Ford Amphitheater.



In addition, the 2005 Teva Mountain Games will highlight the culture of outdoor adventure. The new Everest Awards will recognize and award the year’s best outdoor and adventure athletes, photographs, films and videos. The new family adventure zone will contain interactive opportunities for kids and adults alike including a kayak demo pool, a climbing wall and more. The penultimate party of the event, the Teva Mountain Ball, will move to the Dobson Ice Arena and feature women’s roller derby in the midst of the celebration. Registration for all the competitions is now available online at http://www.tevamountaingames.com. For more information, contact event organizer Joel Heath at Untraditional Marketing at (970) 477-0111 ext. 11.Vail Colorado


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