Vows, lace and videotape
Some acts should not be caught on tape ” just ask Paris Hilton or Kate Moss.
But your big day is not one of them.
“The day is a whirlwind so it’s important that you get to re-live the emotion,” said Peggy Mundinger, owner of Remember This Video in Aspen. “Capturing the essence of the day is the most important thing ” without being intrusive. Basically I just capture the day. It just goes by so fast.”
Mundinger said although the wedding video is one of the last components that brides and grooms plan for, it’s key for remembering the big day.
“The video happens to be the thing they think of last. In retrospect, people say, ‘Oh thank God we did that,'” said Mundinger, who has been a wedding videographer for 12 years. “But it’s important if it’s done right ” it’s kind of an art. Uncle Joe standing there with his video camera, you’ll only watch that once.”
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Jeremy Signorini, owner of 2 Rivers Video Production in Glenwood Springs, agreed that wedding videos are a great way for couples to preserve their memories.
“You capture the audio and visual combined, which is real powerful,” Signorini said. “Your friends and family can talk to you and you can see how much they love you. They might make jokes and tell stories and the brides, they don’t even know that’s going on when they see that later. They love that.”
A wedding video shows that the event is more than just about the pomp and circumstance, Signorini said.
“With events like a wedding, families come together,” Signorini said. “With video, you can actually see and hear the grandparents and the kids. You’re going to actually re-live that day.”
Like many wedding expenses, reliving the day through video comes at a price.
According to the weddingreport.com, which provides statistics and forecasts on the wedding market and trends, U.S. consumers will spend nearly $3,000 on wedding photography and video in 2006. The average wedding cost is estimated at $30,000.
“My average video is about $2,500,” Signorini said.
Signorini said DVD technology, including mass duplication of wedding videos for family and friends, is in demand.
“I do DVDs ” I haven’t had one request for VHS this year,” he said. “We do mass duplication here, so I can make copies of 100 or 1,000 DVDs here with custom labels and ship them out overnight.”
For some of Signorini’s clients, the bigger the wedding the better.
“I was hired to do a wedding that was $4 million,” Signorini said. “The parents rented out the entire Little Nell.”
On average, Signorini said wedding videos last between half an hour to two hours and include the ceremony and the reception. Signorini’s wedding packages usually encompass six hours of taping on the big day.
“They’re rarely longer than that,” he said. “Videos get long when people do toasts. Toasts can go one for 45 minutes.”
Mundinger said she always shows the wedding ceremony in its entirety ” and sometimes a host of entertaining toasts.
“You don’t shorten toasts, unless the bride and groom OK it,” she said. “Some weddings have one toast, and some have six or seven. Your emotions are so heightened that you want to hold on to every memory you had that day.”
Videos can also spark emotions in couples with relatives who have passed on since the wedding, Mundinger said.
“I know someone who just lost their father, and to have a loved one on video on the happiest day of her life means so much,” she said. “Twice this year I’ve had a father of the groom and father of the bride unexpectedly die. They treasure having them on video.”
Video isn’t just for couples with all of their relatives and friends in attendance.
“I’ve had clients who were eloping on the mountain top and told their families ‘Sorry you couldn’t be there,’ but they’ll show the video at the reception,” she said. “It’s a nice surprise.”
Mundinger said videos also show that weddings don’t have to focus so much on material items.
“It doesn’t always matter how expensive the silverware is on the table or if you have napkins with your name on them,” she said. “Everything that matters is the people who are there.”
The importance of a wedding video varies for many couples, but Mundinger said the majority of her clients have not been disappointed with the investment.
“I don’t ever want to talk someone into a wedding video ” it makes my job less valuable. I just like to make people happy. My style is mostly ‘if you can’t create an emotion, don’t do it,” Mundinger said. “Pulling at your hearts strings, without cheese, is what I do best. I had a mother of the bride say that if her house was burning down, the video would be the first thing they would take. You miss it if you don’t have it.”