We’re changing the High Country Business Review
Vail, CO, Colorado
If you’re looking for this week’s High Country Business Review, that’s today’s good news, because you’re a loyal reader. The bad news is you aren’t going to find the business review today.
We’ve made a commitment in the last year to improving our local business coverage, but the small weekly section we shared with the Summit Daily News is no more. People out in the community and in this office liked the business review, but our sister paper in Summit County decided a few weeks ago to opt out of the project.
So where does that leave us?
The Vail Daily is going to continue its effort to improve local business coverage. Many of you believe there’s a place in the Vail Daily for coverage with a business-to-business slant, and I agree.
The question then, is how to carry on. We’re still looking for the best way to cover the local business community ” and we’re open to your suggestions ” but here’s what we’re going to do for now:
Participate in The Longevity Project
The Longevity Project is an annual campaign to help educate readers about what it takes to live a long, fulfilling life in our valley. This year Kevin shares his story of hope and celebration of life with his presentation Cracked, Not Broken as we explore the critical and relevant topic of mental health.
First, we won’t publish the business review as a separate section any more. That means it’s going to be printed toward the back of our B section near the stock market report.
We’re going to change the publication day to Friday and see what happens. We might expand our business-to-business coverage into more than one day of the week, or we might keep the section as a weekly thing and perhaps move it to Thursday.
We aren’t going change just to confuse readers (or the business editor), but we’ll see how things such as ad sales and reader response go, and make adjustments as needed.
The look is going to change. Not to get too technical, but the business review will now look like the Vail Daily. News graphics artist Steve Larson and I want to keep the snappy cover pages we’ve had with the old section, so we’ll keep working to make the section nice to look at and handy to read.
We’re keeping quite a bit. We’re going to keep doing stories about doing business in the Vail Valley, and will continue to publish columns from our local chambers of commerce and your news briefs and press releases. I want to keep the question and answer feature going, too, and welcome any suggestions for subjects.
High Country Business Review Version 2.0 (or maybe it’s 3.0, since the idea evolved from a monthly magazine to a weekly newspaper section), needs your participation.
Please keep sending news about your company, whether it’s new staff, new products or new affiliations. I also want to hear from you about what we should be writing about. Remember, though, I’m a one-man department. Your ideas are welcome, but your stories and photos are essential.
As we evolve, here’s the main thing: The Vail Daily wants to know about your business. I want to know about your business. It’s as easy as sending e-mail to email@example.com or calling 748-2930.
I look forward to working with you.