What a week it’s been in Vail!
What a week! Snow, snow and more snow with only one more week to go in this year’s Vail ski season. I’m all for more snow – let it come. Just let it stop, get nice and warm and let summer start as of April 19. If you can make that all happen, you’re my new best hero!While the winter ski season is winding down, Premier Impressions was heating up. In case you missed the excitement, or weren’t nominated for great customer service, Thursday evening was the annual recognition party for all the Premier Impressions program nominees. Vail Resorts provided the venue – Eagles Nest – for the nominees’ award party. With more than 150 people in attendance and over $7,500 in cash and prizes being given, it was quite the event. The Vail Chamber & Business Association thanks everyone nominated for doing that extra customer service that our guests come to expect. Without the generous support of Vail Resorts, the town of Vail and the local business community, Premier Impressions wouldn’t have had its largest participation ever. More than 200 businesses in Vail helped promote great customer service, doubling the participation of previous years. This truly is an endeavor that the Vail Chamber & Business Association enjoys being a part of.While Premier Impressions has come to an end for this season, we hope and encourage everyone to continue with great customer service throughout the year. It’s very important to our overall success that we keep giving top customer service 100 percent of the time. While it may not seem that important, this is a big deal and keeps our guests coming back year after year. This is what helps separate us from the destination choices our guests have. Thanks from the all of us at the chamber to Vail Resorts, the town of Vail, the Vail Daily and all of the other participating business who helped sponsor such a great and successful program.Also this past week, the town of Vail and Vail Mountain Marketing hosted a marketing strategies forum – “Driving Short-term sales while building the Long-term Vail Brand.” Presenters included Vail Town Manager Stan Zemler, Vail Mountain Chief Operating Officer Chris Jarnot, Vail Mountain Director of Sales and Marketing Adam Sutner, town of Vail Economic Development Director Kelli McDonald, Vail Commission on Special Events Chairman Dave Chapin and Vail Economic Advisory Council member Rob LeVine. The theme was that summer and winter marketing can, and do, overlap. You will hear more in the future as the Local Marketing District, Vail Resorts and the Commission on Special Events work together to promote the Vail brand and special events. The Vail Chamber & Business Association is the leading business advocacy group in Vail and is a communications outlet for businesses that want to have a voice in community affairs. If you are interested in finding out more about the Vail Chamber and what it has to offer, please contact us at 970-477-0075 or e-mail email@example.com. Based in Vail Village, our office is located in the transportation center and our doors are open Monday through Friday from 9 am to 5 pm. Stop by and say hello!Richard tenBraak is Executive Director of the Vail Chamber & Business Association.