What will a new logo cost Eagle County? | VailDaily.com
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What will a new logo cost Eagle County?

Chris Outcalt
coutcalt@vaildaily.com
Eagle County, CO Colorado

What happened: The county spent $36,500 in 2007 to hire a Texas-based design consultant to research and propose possible “brands” ” including new logos and slogans ” for the county.

The board reviewed the consultants findings last week. Specific logos and slogans suggested by GOGO Creative were discussed by the board in a private executive session.

Commissioners said Tuesday they haven’t decided whether to use a new logo or slogan and are weighing both the cost and impact the change would have before making a decision.



“Is it wise to periodically update our image?” Commissioner Sara Fisher said. “That’s the question we’re still asking.”

Kris Friel, the county’s communications director, is working on estimating the cost of changing the county’s logo.



“It’s on a lot of things you don’t think of right away,” Friel said.

The county’s logo ” which is a soaring eagle ” is on everything ranging from letterhead and business cards to road signs and county vehicles. If a new logo was selected, it would be phased in, Friel said.

“We wouldn’t do it until they needed replacing,” she said.



Friel plans to have a cost estimate for changing the county’s logo the last week of January.

Choosing a new, less expensive logo to print, could actually save the county money in the long run, Commissioner Peter Runyon said.

Runyon said he doesn’t see any urgency in deciding whether to adopt a new logo and slogan.

“We’re still looking at possible options and a way to roll it out,” he said.

Commissioner Jon Stavney hasn’t decided whether the county should use any of the consultant’s recommendations.

“I’ve yet to make an opinion on it,” he said. “But it’s money already spent and I don’t want to throw away that money.”

What’s next? The board will review a cost estimate for changing the county logo the week of Jan. 26.

Who they talked to: Rick Smith, president of Smith Advisors

What they talked about: County employees are happy with the interim manager setup, according to Smith.

Smith was hired by the county last week to study wages and search for a county manager. After interviewing several county employees about what qualities they wanted to see in a manager, he shared some of his preliminary findings with the board Tuesday.

“They like the stability Keith provides,” Smith said. “Not a lot of organizations can step in and fill two big leadership roles.”

Smith also praised the employees he interviewed.

“You should be proud of the level of skill and leadership these folks have,” he said. “There is no sense of fear.”

The county’s goals could be communicated better to its employees, Smith said.

“If I asked all the departments ‘what are your top three priorities,’ I don’t know I’d get the same answer,” he said.

Commissioner Peter Runyon said Smith’s initial findings confirmed his personal assessments.

“While you don’t want to go leaderless, we’re not in crisis mode,” Runyon said.

What’s next: Smith will compile the information he gets from his interviews into a recommendation on what type of manager would be best suited for the county. He plans to finish his report sometime in the middle of February.


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