White Carpet Club at Beaver Creek takes the stresses out of skiing
If you go ...
What: White Carpet Club.
When: Open 8 a.m. to 5 p.m. daily.
Where: At the base of the escalators up to Centennial Express Lift, Beaver Creek.
Cost: Daily membership is $150 (with a three-day minimum), and weekly membership is $750; memberships are for up to four people only, and additional visitors require an incremental membership.
More information: Membership is limited to eligible visitors staying within the gates of Beaver Creek, Bachelor Gulch, Arrowhead and select properties in Avon. Request rates for memberships longer than a week and reserve temporary membership when booking lodging in Beaver Creek through Central Reservations at 888-222-1878, or contact the club directly at 970-754-6653. Walk-ins welcome as space permits.
The White Carpet Club offers
• Lounge with Wi-Fi
• Private lockers
• Boot dryers
• Two private bathrooms
• Slopeside ski valet
• Concierge services
• Dedicated ski ambassadors
• Coffee and pastries served daily
• Ski rental delivery and private fittings
• Preferred parking
• Preferred reservations to Saddleridge
• Lift tickets and season pass assistance
• Private cookie chef at 3 p.m. daily
• White Glove First Tracks*
• Advanced dinner reservations to Beano and Zach’s cabins*
• Access to Allie’s Cabin Wine Pairings*
* Preferred access; fees and restrictions apply.
Skiing and snowboarding, as fun and thrilling as the sports may be, can really be a pain sometimes. There’s all the gear and equipment, the cold, and things really get interesting when it’s a family affair.
New this year at Beaver Creek, the White Carpet Club at is an exclusive, private retreat in the heart of the village offering visitors an elevated level of service and amenities consolidated in one location.
From start to finish, the White Carpet Club helps provide visitors a home base away from home. Visitors driving in with all of their gear are greeted by members of the staff right in the parking garage, ready to help unload. Or, if the gear is rented, then the staff will have it all ready to go in the White Carpet Club before visitors even arrive.
“It was originally developed in the concept of giving our destination guests a taste of the club experience here,” said Adina Petersmeyer, manager of the club. “We also developed it so it’s a completely seamless process for our guests.”
The White Carpet Club assists visitors with whatever they need and has the resources to do so, from parking, rentals, ski school and passes to dinner reservations. They’ll even put boots on guests, especially children.
“I think it’s the personality of the people that are in here is what guests are latching onto,” Petersmeyer said. “It feels like a second home to them. If they don’t have close accessibility to the mountain, then it provides them a home base in the village.”
Home base at the White Carpet Club, located steps away from the escalators up to Centennial Express Lift, includes a lounge with coffee and pastries, Wi-Fi, private restrooms, boot dryers, lockers and more.
It is designed for short-term visits, anywhere between three days and a couple of weeks, and guests must be staying within the gates of Beaver Creek, Bachelor Gulch, Arrowhead and select properties in Avon to be eligible.
Tom Patten, of Nashville, Tennessee, said he has been hauling his children’s, and now grandchildren’s, equipment around for the past 30 years. Having the skis ready to go on the snow and essentially not touching any skis the whole trip except to clip in, is something Patten really enjoys at the White Carpet Club.
He also appreciated the kid-friendly environment the club creates. With everything from providing hand and foot warmers to making sure children are comfortable in their gear, the staff is capable of turning any sour face into one ready to hit the slopes.
While Patten was at Beaver Creek this season, he saw the full potential of the White Carpet Club experience. He said his wife had to take a day off of skiing, and Petersmeyer stepped right in and took care of the lift ticket refund.
“The people, the whole staff is excited you’re there,” Patten said. “It really enhances and ups the experience.”
“When people talk about how friendly my staff is,” Petersmeyer said, “the reality is it’s obvious that we love our jobs and we love where we live.”
Reporter Ross Leonhart can be reached at firstname.lastname@example.org and 970-748-2915. Follow him on Instagram at colorado_livin_on_the_hill.