Winter guide rolls out in Nov.
VAIL – The Vail Guide is back for a seventh season and the next issue will be seen by more people than ever.The guide, a product of the Vail Chamber and Business Association along with Orographic Publishing of Edwards, will continue to offer calendar and event information and maps. It will also provide a list of every licensed business in Vail, as well as ads for businesses that want a bit more attention.The next edition of the guide is set to hit the streets in early November, said Chris Amoroso of Orographic Publishing. That first press run will be part of an expected 80,000 copies of the guide to be produced. Most, 55,000, will be distributed in the winter, with the remaining 25,000 available for summer customers.The vast majority of the guides – around 80 percent – will be distributed locally, Amoroso said. The glossy guides will be put in shops, hotels and restaurants, as well as in local information centers. The guide will also be available at the Eagle County Regional Airport.Outside the valley, Amoroso said the guide will be distributed at select sites in the Denver area as well as other visitors centers around the state.The guide was started by the business association as a way to focus visitors’ minds on Vail itself, Amoroso said. “And it’s the only place where every business that holds a business license in the town of Vail is listed,” he added.Beyond the usual distribution sites, the guide will also be distributed at trade shows in Denver this fall, business association director Kaye Ferry said.With the business and event information included between the covers, Ferry said the guides usually “go like hotcakes.” She expects this year to be just as hot.For more information about the Vail Guide, call Chris Amoroso, 390-8476.Staff Writer Scott N. Miller can be reached at 949-0555, ext. 613, or email@example.com.