Vail Daily column: How to find a ‘non-luxury’ Realtor? |

Vail Daily column: How to find a ‘non-luxury’ Realtor?

Joan HarnedAsk a Realtor
Staff Photo |

Dear Joan,

I am not a luxury home-buyer, so how do I find a good real estate agent to help my wife and I find a home we like? It seems most of the advertising I see is all about luxury properties and agents who look like they would not talk to me since I want to buy a home around a half a million dollars. Is this true, that some agents would not want to bother with a purchase as small as mine?

Dear Not Luxury Buyer,

I hope it is not true that there would be some Realtors that would not want to help you. And, if there are a few who would not want your business, you are better off to move on to someone who very much wants to assist you in your search to find the home that fits your desires and needs. The team of agents I work with stress “luxury service” for all clients in any and all price ranges, and I believe this is the predominate feeling of most of our Realtors in the valley. I like to believe that most agents are aware that sales success is about building relationships with their clients. I am not suggesting that Realtors don’t like to have sales in the $1 million-plus range, but they also know they can make a nice living on many smaller sales. Plus, they know that when their clients begin to feel like they “know them, like them and trust them,” not only will the clients buy from them, but they will refer their friends and family to them — in all price ranges.

In my mind, I see this profession in the words of the following quote from Berg and Mann’s book “Go-Givers Sell More.” They say that “selling is giving: giving time, attention, counsel, education, empathy and value. In fact, the word “sell” comes from the Old English word “sellan,” which means — you guessed it — “to give.” If a Realtor has really chosen real estate as their career, they will be building relationships, one family at a time, and will love to help you find the perfect home, in the perfect price range for you. If you perchance do not get that feeling on your initial meeting, please realize you are free to move on and interview other agents to help you. When you find the right one, you can have them represent you and your interests exclusively and know that you are being correctly advised and cared for in the marketplace. Best of luck to you.

Joan Harned is an owner and broker for Keller Williams Mountain Properties and heads up Team Black Bear, her own real estate team. Harned has been selling real estate in Eagle County for 27 years, is a past chairman of the Vail Board of Realtors, past Realtor of the Year, past director on the Great Outdoors Colorado Board and a member of the Luxury and Land Institutes. Contact Harned with your real estate questions at, 970-337-7777 and

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