Vail Daily column: Is your business elevating the Vail experience? |

Vail Daily column: Is your business elevating the Vail experience?

I was recently talking with a couple from Florida who were visiting Vail for the first time. Joe and Suzie explained to me that they were not skiers, but had decided to spend a few weeks in Vail because of the wonderful summers in Colorado’s High Country. During our visit they mentioned to me they were having a fantastic vacation and truly enjoying the wonderful weather, the beautiful scenery and the plethora of hiking, biking and sight-seeing in our valley.

Perfect Combinations

This couple shared with me their surprise and delight at the myriad of activities our town offers every day and they wondered how they would find the time and energy to sample all of the things they wanted to enjoy during their stay. As I was answering their questions and giving them directions it struck me that the resort, the town and the business community have created a perfect storm of activities and events to attract summer guests. Combine the town of Vail events calendar that is full with sports events, festivals, music, culinary activities and some truly extraordinary signature special events with world-class shopping and dining and the first summer of Epic Discovery operations and you have a recipe to drive fantastic summer business.

It also struck me as I talked with Joe and Suzie that the business community needs to be sure to do our part to deliver a great experience for our summer guests. The town of Vail, Vail Resorts and organizations such as the Vail Chamber & Business Association are doing their part and are investing large amounts of time and energy to drive guests and revenue to our establishments and it is our obligation to deliver the high-end Vail experience in our shops, hotels, galleries and restaurants.

Consistency is Key

Joe and Suzie are here and having a great first trip to Vail and delivering a world-class experience is critical to converting them to returning guests. Are you working to consistently deliver great guest service? Hiking, walking the Farmer’s Market, a gondola ride or maybe an afternoon of ziplining followed by a fine dining experience and an evening of music is their ideal way to enjoy all that is summer in Vail. How successfully is your business complementing their perfect day of summer vacation?

Are you walking your establishment with an eye on your guests’ needs and not just your bottom-line? Attracting and creating lifelong guests is a partnership and we all share in the responsibility of supporting each other’s efforts and to work in conjunction with one another to service our guests for our mutual benefit.

All in this together

Great guest service, signature special events and a world-class mountain setting all help to create a vibrant business community. We as business operators need to make sure that we are fulfilling the partnership and working to elevate all partners for the joint success of Vail as a community.

If you are interested in finding out more about working with your partners in the business community, or if you just want to stay informed about all of the great things happening in Vail this summer, then please check in with the Vail Chamber and Business Association. If you are not already receiving our weekly e-newsletter, then email us at If you are interested in finding out more about the VCBA and what we have to offer to businesses in and that do business in Vail, then call 970-477-0075. Our office is located on the top level of the Vail Transportation Center, so please stop in and say “hello.”

Scott Speedy is the regional director for Vail Resorts Retail in Vail and Beaver Creek. He is a board member of the Vail Chamber & Business Association.

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