Vail Daily column: New summer momentum a boon for businesses
There is always excitement as the weather warms up in the mountains. Snow is dwindling on mountain passes, trails are clear, campsites have dried out and the rivers are running strong. Summertime in the Rockies is in full swing. With the activation of Vail Mountain’s Epic Discovery during the past week, this summer promises even more excitement in Vail. Guests can now experience a half day canopy tour or on mountain coaster as well as ziplines, adventure courses and hiking and biking trails. There are more great summer activities in Vail than ever before, and there are more interesting summer activities here in Vail than in nearly any other mountain resort community.
The real excitement for those of us that live in the Vail Valley however lies in the optimism for what summer activity development could mean for our local businesses and community. Additional summer visits mean more meals served in our restaurants, more hotel rooms booked, more retail items sold, and most importantly, more wages and tips in our local workforce’s pocket. Summer has been picking up momentum during the past several years, and the shoulder season seems a bit shorter each year, but Epic Discovery may hopefully tip the scales.
Expanding Employee Base
With strong enough growth in the summer, businesses will likely be able to expand their full-time, year-round employee base. This should in turn lead to less turnover each year and a more stable workforce for local businesses. More year-round residents means additional incremental revenue for restaurants in May and October. It also helps to build a sense of community and inches Vail toward defining itself as a year-round town in the traditional sense.
The need for affordable as well as workforce housing is at the forefront of many local discussions these days. The Employer/Employee Workforce Survey that the town of Vail recently conducted listed housing as a top priority for decision-makers going forward. This glaring issue has prompted our local government to begin to examine all the possibilities to accomplish this tough problem. Everyone is well aware that it will involve interaction between multiple governments, developers, transportation planners and the private business sector working together to continue working on this difficult, long-standing problem.
Strengthening our community
Providing more reasons for guests to come year-round will provide more stability for workers here. Providing solutions to housing issues will provide them the opportunity to stay for a longer time, create roots and strengthen our community as a whole. In the long-term, more year-round residents should hopefully lead to a greater temptation to invest in more affordable housing in the valley. So while we all may not be planning on riding the coaster weekly, we should all be excited about what Epic Discovery means to our community.
About Vail Chamber
Stay involved and stay informed. If you are not already receiving the Vail Chamber weekly newsletter, then email us at vailchamber.org to start receiving it. If you are interested in finding out about the Vail Chamber & Business Association and what we have to offer to businesses in and do business in town, then call 970-476-0075 or email firstname.lastname@example.org. Based in Vail Village, our office is located on the top level of the Vail Transportation Center, so stop by and say “hello.”
Patrick Flynn is the director of finance at the Arrabelle at Vail Square. He is a board member for the Vail Chamber & Business Association.
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