Vail Daily column: Sonnenalp Club shares exciting vision for families
This is an exciting year for all of us in the Vail community. While we all realize the importance of the winter season, it is gratifying to see the emergence of more summer activities, the valleywide marketing effort and the multitude of special events which all factor into making Vail a true destination for all seasons and a viable community in which businesses and families can thrive.
We at the Sonnenalp have taken the past year to develop a new vision for our club in Edwards. As we prepare for the future, I am excited to share with you some news regarding enhancements to the Sonnenalp Club and our vision for the club’s future.
In January, the Sonnenalp Golf Club became the Sonnenalp Club, operating under a new plan that brings many positive enhancements to our membership. Some of the highlights include the introduction of vertical family privileges, new programming and events centered on fitness and wellbeing, culinary, family, education and alpine club offerings, making the Sonnenalp Club a gathering place for our vibrant and multi-generational community. We will also be undergoing extensive facility additions and enhancements in the near future.
Memberships to Sonnenalp Club will be available in two membership types: Full membership and sports membership. Full members will enjoy all of the benefits and facility access including unlimited golf, pool, tennis, fitness and dining facilities, as well as access to any of ClubCorp’s network of clubs. Our sports membership offering is for those who want the camaraderie of membership as well as access to all Sonnenalp Club facilities and programming, without extensive golf privileges.
Vail has always been a family destination and we’re excited to introduce one of our most compelling new features of Sonnenalp Club membership, our Vertical Family program. This new benefit applies to both full and sports members and allows a member to include his or her parents, grandparents, children and grandchildren in their membership.
Now, a member’s Vertical Family can enjoy the same Sonnenalp Club member benefits that the member does whether they live in the area or are visiting without paying their own initiation fees or dues. Further, the original member may pass down their membership to their child with only the need for the child to pay annual dues, with no additional initiation fee or transfer fee required. Multi-generational programs and benefits are important to our community, and the Sonnenalp Club is pleased to offer this new membership structure for families of all sizes. We look forward to welcoming your family to join ours.
Sonnenalp Club also has a new partnership with ClubCorp. With our new participation in ClubCorp’s Worldwide Community of Private Clubs, members will enjoy privileges and special access to hundreds of private golf and country clubs, fine dining, athletic and social clubs, resorts and entertainment venues across the country. These new benefits also include a concierge service providing the ability to purchase tickets to major sporting and performing arts/music events in numerous U.S. cities, receive travel discounts and much more.
We are also working diligently to create year-round programming that utilizes our existing golf, tennis, pool, fitness and dining facility options. The goal is to offer our members and the entire Vail community a gathering place at a wonderful venue to spend time with family and friends.
Our family and our Sonnenalp team are excited and energized to have a plan and a renewed commitment to continue our family’s 30-year tenure into the future.
For more information, or to be invited to an informational meeting, please contact Heidi Cofelice at 970-477-5375 or firstname.lastname@example.org.
We look forward to seeing you at the Sonnenalp Club!
Johannes Faessler is the owner and operator of the Sonnenalp Hotel and Sonnenalp Club.