Vail Daily column: Technology helps buyers, sellers |

Vail Daily column: Technology helps buyers, sellers

Joan Harned

Dear Joan,

I used to sell real estate, many years ago, actually before computers. We are now selling a home that we have listed with a wonderful Realtor who knows all of today’s technology. I am flabbergasted with what all she does. My question is, does technology actually help get a home sold quicker and easier, or is it simply something that is very popular and keeps Realtors from having to talk to each other and the clients? I am entering into the electronics age with my grandchildren and it is great fun, but I would much rather talk to them than text. I would love to hear what you have to say. Thanks.

Dear Texting Grandma,

I am glad you are texting your grandchildren. Yes, you would rather talk to them, but most of the time, they would rather text you than take the time to make the phone call and risk a rambling conversation that would take up too much of their time. You can wait, sometimes forever, to get a return phone call — or you can choose to hear instantly what they are doing and thinking.

Yes is the answer to your question about whether or not it helps our real estate business these days. I began my career prior to computers and you could not pay me to go back. We are able to help both our sellers and buyers by having access instantly to what is happening in our valley’s real estate market. We can pull up statistics and trend reports that help our sellers with making important pricing decisions and we can see and notify our buyers of new listings immediately.

Our clients love looking at our real estate websites and searching on their own. Not only can they look up homes in certain areas in order to see 25 pictures of the inside of the home, but they can also search transportation, recreation and school information among other things, in different areas where they are interested in exploring, and at their convenience. We can even get rental income potential information from reliable sources, usually within hours of requesting it.

Our resources are vast, however, we still do need to speak to each other, as you mentioned. Real estate is people doing business with people they know, like and trust. Once that relationship is built, you do not need to have as much personal interaction, but it is never eliminated. I actually feel I stay in touch so much more by being able to text, early in the morning and late at night and I would never call people at those hours.

Yes, life is moving faster, but that has allowed us to contribute to and keep up with many more relationships. The next generation will need to work on personal relationship building and learning to ask questions so they can really get to know their clients. They won’t need to work on their technology skills … it seems they are now born with them. You are going to love how well and how fast your Realtor gets your home information out on the internet and how you will be able to work with local and out-of-area buyers easily and quickly. I think you are going to really like it. Keep an open mind and enjoy the results.

Joan Harned is an owner and broker for Keller Williams Mountain Properties and heads up Team Black Bear, her own real estate team. Harned has been selling real estate in Eagle County for 27 years, is a past chairman of the Vail Board of Realtors, past Realtor of the Year, past director on the Great Outdoors Colorado Board and a member of the Luxury and Land Institutes. Contact Harned with your real estate questions at, 970-337-7777 and

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