Vail Daily column: Time to shake up the routine |

Vail Daily column: Time to shake up the routine

As we officially enter the second half of the winter season, I am reminded of how quickly the weeks and months go by here in the Vail Valley. Both in our personal lives and in business one can easily get sucked in to the routine of the ski season. Our days and weeks start to blend together. Start the week, welcome a new group of guests, run hard and fast at work, run hard and fast at home, fill every open opportunity with an escape to the mountain, finish the week and then start again. It is fast, it is furious and if you aren’t paying attention, then it is over before you know it. And, though there is nothing wrong with routine, especially when considering a typical routine here in the valley, it is also important to step out of it from time to time to assure that our routines do not become a rut — for ourselves, for our businesses and for all of those that work within them.

Coincidently, it is also this time of year that discussions begin to turn to our Closing Day and the celebrations that go along with it. And with the juxtaposition of the two, something occurred to me. Perhaps the best way to refresh and shake up our routines at this mid-season mark is to stop postponing the celebration. Don’t get me wrong. I am always a fan of a good end of season celebration, but why wait? Why not also celebrate every day between? After all, those days are why most of us have chosen Vail as our home.

Take Time to Celebrate Every Day

So, how do we do that? Well, to begin, understand that it may look different for everyone and every business. We have all chosen to be here for different reasons. But, regardless of what those may be, here are a few small steps I recommend to shake up the routine and assure you and your businesses are taking time to celebrate every day.

• Be present. Though it seems like a fairly simple premise, it is amazing how difficult this can prove to be in a busy community like Vail. We become accustomed to our daily roles and quickly our days blend together. Appreciate the importance of every day, every moment and every interaction. The beauty of living in a place like Vail is that they are all unique; as long as you are fully present to experience and capture them.

• Connect. Mid-season it takes some effort to break from our pattern and to remind ourselves the importance of connecting to those around us. Regardless of occupation, living and working in a community like Vail, we are all part of creating the Vail collective culture; a culture that thrives on connections — connections with guests, with co-workers and with our community. We have a rare ability here in Vail to connect over shared and memorable experiences with people from all around the world and all walks of life. That connection is part of what drives many of us to be here, it is part of what drives our guests to be here and it is a large part of what makes this valley so great.

• Embrace the Vail spirit. Though it is the reason most of us have chosen Vail as our home, somehow as we get further into the season, we also forget to embrace the spirit of what brought us to Vail in the first place. There are a myriad of reasons we all choose to live and work in Vail; and the beauty of it is, they are different for everyone. The important thing to remember as we hit this mid-season mark is what those reasons were for you and embrace them — every day. If it was the mountain that brought you here, then get out there and enjoy it. Or maybe it was the diversity offered. We are a literal melting pot of culture, activities, people and businesses here in Vail. Celebrate that. Engage in that. Whatever it is, the more you celebrate why you are here the more you will share that engagement with others around you and the more they will also become engaged in those same aspects of our community. It is contagious and is both what drives the spirit of Vail and what has brought and kept us all here.

Pretty simple. So, with that, it is time to shake it up and take a break from your routine. There are a little more than 60 days left in the winter season. What are you going to do to celebrate today? What is your business going to do? Winter is flying by. … Better start now.

Sarah Franke is director of marketing for Group 970 Restaurants. She is a member of the Vail Chamber & Business Association board of directors. If you are interested in finding out more about the Vail Chamber & Business Association, what it has to offer businesses, further details on membership or to receive the weekly newsletter, email or call 970-754-0075.