Vail Daily column: Where can I find a good agent? |

Vail Daily column: Where can I find a good agent?

Joan Harned
Ask a Realtor
Joan Harned

Dear Joan,

I have been trying to sell a property I own in the resort here, and I have changed real estate agents twice and am now looking for a third … and better agent. I have made numerous marketing suggestions, but neither of them have used my ideas. All they ever said to me was I needed to lower the price. Well, anyone can sell a property if the price gets low enough! I don’t need to sell, and I am willing to hold out until I get a fair price. I know exactly how much money I have put into this property and I will be content to pay the commission, closing cost and recuperate my entire investment and nothing more. Am I being unreasonable? Where can I find an agent that will see the value I have put into my place and market well enough to find a buyer who will appreciate it?

Dear Disappointed,

I am not sure where to start answering your questions. Let’s talk about fair market value and go from there. If you bought a blue chip stock 10 years ago for $200 a share, and today it is selling for $150 a share, then you can only get $150 a share right now. The fact that you paid more for it, or that it went up even higher than $200 a few years ago or that there are forecasts that it may go higher again, makes no difference on what it will sell for today. You can only sell it right now for the fair market value. And, as far as marketing goes, no amount of fancy marketing can sell a property that is badly overpriced. If you have a grocery store and you are trying to sell milk for $15 a gallon and a store a few blocks away is selling milk for $5 a gallon, then you can use search lights, musical bands, drones and aerial banners and the public is still going down the street to buy the milk for $5 a gallon.

So, I would say, that your next step is to find a knowledgeable, honest, straight-forward Realtor that will tell you what price it will take to generate interest and get a good offer on your property. Most of us go to a large number of classes, listen to webinars and study the market daily so we know where it is best to spend our dollars to get the most advertising bang for the bucks we spend. Sometimes Realtors spend money on marketing your home in places that will get them more listings, not necessarily to sell your home. Most successful Realtors market on the Internet extensively and network continuously with other brokers, the public and their personal sphere of influence. When you find the Realtor you have confidence in, go ahead and ask them what price they think it would take to sell your home. Since you do not have to sell, you might just choose to wait until the market goes up. However, no one is certain when that will be. Do not ask your next Realtor to do the impossible and sell your home for more than it is worth in today’s market, or you will be disappointed again. Best of luck to you this time around.

Joan Harned is an owner and broker for Keller Williams Mountain Properties and heads up Team Black Bear, her own real estate team. Harned has been selling real estate in Eagle County for 27 years, is a past chairman of the Vail Board of Realtors, past Realtor of the Year, past director on the Great Outdoors Colorado Board and a member of the Luxury and Land Institutes. Contact Harned with your real estate questions at, 970-337-7777 or

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