Vail Daily column: Which flag are you flying? |

Vail Daily column: Which flag are you flying?

We have a very exciting event that will create a very unique opportunity here in Colorado this year. The 2015 FIS Alpine World Ski Championships are being held in Vail and Beaver Creek, and we are hosting guests from all over the country and the world.

Now even though you may not be into skiing or ski racing and you may not even live in the Vail Valley, it is still a pretty amazing event that will allow the racers to showcase their skills in an unbelievable venue. And it will also provide each one of us with an opportunity to showcase our special gifts and skills.

As the competitors and guests arrive from all over the world, we will see jackets, shirts, hats, pins, banners and flags celebrating their home countries.

We will see and hear our international guests who have come to watch the event as they speak in their native language and, in some cases, do their best to interact with us in English. Many of them will also be very fluent in English.


This will be a very exciting time for Colorado.

And as I thought about this and thought about the fact that guests will not just be going to Vail and Beaver Creek, many will undoubtedly come early and stay longer to experience Denver and other communities. And as they do, we have that unique opportunity to showcase who we are and why Colorado is such an amazing place to live.

So which flag will you be flying? Maybe there is a country that you come from or your ancestors came from and where you still feel a sense of patriotism. Maybe there is an athlete that you like to watch and you will root for them.

But as I think about what other flags we could be flying as we host so many guests, I think about the flags of friendship, hospitality, customer service, compassion, kindness and so many other positive messages that we could make sure that our guests see in us and experience through us.


Then I thought about it a little further and wondered what flag it is that people see when they see me all year long? What flag do they see you flying all year long? You see our flag is like our brand, people associate us with how they see us and how they see us in action —how they see us as we treat others and interact with the community. So it’s not just about the Championships going on in our state, it’s about our brand and the flag that others see hanging over our homes, our businesses and over our heads.

It could be those same flags of friendship, hospitality, customer service, compassion and kindness as mentioned before. Or perhaps it could be other flags, like flags of honesty, integrity, hard work, commitment, love, forgiveness, chivalry and being fun-loving. And just like throughout the year when we can clearly see college flags and professional team flags waving from garage’s and cars demonstrating that fan’s love and loyalty to their team, people can clearly see our brand and who we are from a mile away.

So which flag are you flying? What is it that you hope people will see in you? I would love to hear all about it at goto And when we allow others to see all the good in each of us, it really will be a better than good week.

Michael Norton is a strategic consultant, business and personal coach and motivational speaker. He writes a weekly motivational column for the Vail Daily.

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