Norton: Finishing strong and starting stronger
As the year draws to a close, it’s natural to reflect on how we’ve spent the past months and prepare for what lies ahead. This time of year holds a unique rhythm that challenges us to finish strong while simultaneously setting the stage to start the new year even stronger. In my career, I’ve been fortunate to work alongside individuals who exemplify an unwavering work ethic. Their example serves as a reminder that our choices in these critical weeks can set the tone for short- and long-term success.
Regarding year-end productivity, people tend to fall into three categories. First are the “hibernating bears,” who mentally check out, believing the end of the year is a time to coast. They avoid new challenges, choosing to “wake up” in January, often starting from scratch.
At the other end of the spectrum are the “eager beavers” who work tirelessly, maximizing every moment. These individuals are determined to squeeze every bit of opportunity out of the year while positioning themselves for a solid start to the next.
Somewhere in between are those who find balance, resting and recharging while also seizing pockets of productivity. They understand the value of entering the new year refreshed yet prepared, blending thoughtful reflection with strategic action.
How often do we set resolutions in January, particularly around fitness, only to face the harsh reality of starting cold? Imagine if we began today, taking small steps toward our goals and gradually building strength and endurance. By January’s arrival, the initial hurdles are behind us, and we’re miles ahead of where we would have been.
Support Local Journalism
This principle applies equally to professional endeavors. For those in sales, the last month of the year is a critical period, yet it’s often underestimated. The hibernating salesperson may believe their prospects are too busy or disinterested during the holidays. But this mindset ignores a key truth: When we snooze, we lose.
On the other hand, the eager beaver salesperson sees the holiday season as an opportunity. They know that creativity and persistence can turn December into a month of significant wins. Whether it’s closing deals, setting up January meetings, or identifying personal and professional growth areas, they stay proactive while others are idle.
So, how can we make the most of these last few weeks of the year? Here are some practical strategies to finish strong:
Focus on follow-up
Revisit leads and opportunities that may have gone quiet earlier in the year. The end of the year often brings a sense of urgency for decision-makers trying to finalize budgets or achieve annual goals.
Get creative with outreach
Use the holiday season to connect personally. Sending thoughtful messages or small tokens of appreciation can keep you top of mind and build goodwill.
Set the table for January
Book meetings now for the start of the New Year. Prospects and clients often plan ahead, and securing time on their calendars ensures you hit the ground running.
Reflect and plan
Take stock of your wins and lessons from the past year. Identify areas for growth and create a roadmap for development in 2025.
Maintain balance
Rest and recharge when needed. Burnout won’t serve you well in the long term, so find moments to relax and refocus while staying productive.
The way you finish this year directly impacts how you begin the next. Just as athletes maintain conditioning during the off-season, professionals who stay engaged in December enter January with momentum. They’ve already overcome the inertia that plagues those who wait until the clock strikes midnight to get started.
By adopting the mindset of an eager beaver or even a balanced blend of productivity and rest, you position yourself for a strong finish and a head start. Your work will pay dividends in the coming months, ensuring that 2025 begins on a foundation of success and purpose.
Let’s commit to finishing this year with intention and enthusiasm. Let’s maximize every opportunity, nurture every relationship, and embrace the chance to improve. And when the new year arrives, let’s start stronger. I would love to hear your story at gotonorton@gmail.com and when we finish strong and start even stronger, it really will be a better than good life.
Michael Norton is an author, a personal and professional coach, consultant, trainer, encourager, and motivator of individuals and businesses, working with organizations and associations across multiple industries.
