Vail Chamber & Business Association: So many reasons to be thankful |

Vail Chamber & Business Association: So many reasons to be thankful

Chris Cremer
Vail Chamber & Business Association

What a season. After a slow start to this past ski season, business only got better and better with Mother Nature’s generous start and consistent snow.  We all got to get in some great days on the mountain before business exploded after Christmas.  And we just kept rolling (skiing) from there …

As I look back, I can’t help but be proud of what the Vail Chamber and Business Association (VCBA) has accomplished over the past year. Our board started out last spring by really looking at what our unique role in the community should be and how we could maximize our presence to be a true asset to our business community.

In collaboration with the VRD, our Businesses, Bogeys, and Bragging Rights Golf Tournament broke our previous records and raised money for the Tom Slaughter, Jr. Memorial Youth Recreation Grant, which provides financial assistance to local youth for VRD programs. The VCBA, at the last minute, took on the fall Vail Beaver Creek Restaurant Week with fantastic results —good enough to add in a spring restaurant week as well this upcoming May 26-June 2!

We executed on creating focus groups comprised of lodging, restaurant, retail and 20- and 30-year-old professionals to better understand the values and challenges in our resort community.  During our ongoing focus groups, we found a lot of commonalities and also identified some great opportunities that we are uniquely qualified to take on. 

Our Winter Kick Off Meeting communicated a lot of salient and well-timed mountain and town information to well over one hundred community leaders and started the season with a really upbeat mood. Throughout the year we have been involved in following town council, CSE, VEAC, VLMD and various initiatives that affect our business community.

We collaborated with the town of Vail and Vail Resorts to share ideas and create programming to introduce our concept of Mountain Hospitality programming to help onboard new employees and retain our current employees by rewarding all of those who participated with our version of a local’s discount card, the Mountain Hospitality Ambassador card, and other great giveaways. We had a midseason reboot (thank-you) session with John Kedrowski and Chris Anthony at Bol that really spoke to the Vail culture and gave some exciting insights into what makes Vail, well … Vail.

Moving forward, we are preparing for the first Vail-Beaver Creek Spring Restaurant Week, our Summer Kick Off meeting, welcoming Beth Howard to Vail and continuing to grow and improve our Mountain Hospitality programming.

I am sure that I missed many other items, but first and foremost, I want to whole-heartedly thank our volunteer board and tireless staff, for making all of these achievements and milestones come to fruition on a bare-bones budget.  If you would like to learn more about, or participate in, our Mountain Hospitality Program, feel free to reach out to us.

Thanks for your continued support of Vail and our organization.

Please stay tuned to the chamber for more information. The Vail Chamber & Business Association is the leading business advocacy group in Vail and is a communications outlet for businesses that want to have a voice in community affairs. If you are interested in finding out more about the Vail Chamber and Business Association and what we have to offer to business in and that do business in Vail, please contact us at (970) 477-0075 or email Based in Vail Village, our office is located on the top level of the Vail transportation center. Stop by and say hello!

Chris Cremer is director of Vail operations for Alterra Mountain Company and general manager of Bridge Street Ski Haus located in Vail Village.  He is president of the VCBA Board.

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