Flooring trends: It shouldn’t be boring, should be renewable | VailDaily.com

Flooring trends: It shouldn’t be boring, should be renewable

Compiled by Kim Fuller
Special to the Daily

Creative Floors, in Edwards, was established to give the people of the Vail Valley a variety of quality flooring products. “We offer a modern, upbeat showroom that provides a welcoming, fun and interactive environment,” says owner Shannon Elicker. “Let’s face it, shopping for flooring products can be daunting and boring. Our goal is to make it as easy and fun as possible.”

Flooring is a large investment, and Elicker says clients should always try to get it right the first time.

“We have such an array of products and we are always current with industry trends,” she says. “Our clients always compliment us on the vibe of our showroom, clean fresh feel and constant changes we make.”

Vail Valley HOME asked Elicker to elaborate on her business:

Natural finishes are in high demand, as well as heavier distressed reclaimed products for accent walls and beam accents. These colors and textures send out a statement of mountain modern, cool and simple, yet elegant.

Q: How does Creative Floors approach a design project with a client?

Elicker: We approach each project with enthusiasm because we have a true passion for what we do, which is what makes it so easy for us to make it easy for our customers. We have the privilege of working with such incredible individuals on a daily basis, so meeting their expectations is fun. The goal is to help them figure out what they are into simply by listening. Our showroom is organized in such a way to encourage our clients to step outside the box and easily visualize an overall project with new ideas, color schemes, designs and trends to pull their projects together.

Q: What are some of the most popular flooring options for homes?

Elicker: Warm gray tones are holding strong in wood flooring. People also seem to be gravitating toward dark rich browns that have baked finishes, so the dark color is deep and penetrates through the entire veneer.

We also see quite a bit of warm neutral gold tones that have light gray undertones.

Wide-plank European flooring with soft wire brushing and lots of depth in color leads the way in sales. Natural finishes are in high demand, as well as heavier distressed reclaimed products for accent walls and beam accents. These colors and textures send out a statement of mountain modern, cool and simple, yet elegant.

Q: Which flooring options are the best of the best and also the best for less?

Elicker: Flooring is truly the foundation of any space: It really can be a gorgeous statement. Flooring is in part a reflection of the personality and style of its owner. In the end, it isn’t worth skimping on your flooring. Sure, there are products that look very attractive in a small sample with a low price tag attached, but once it is installed, the client is typically disappointed in the overall look and performance and even a cheap floor is an overall expensive ordeal.

We strive to provide high quality products for all budgets, and we have lower priced versions of our very high-end lines. Take, for example, the beautiful rich wide-plank gray European Oak that we installed in the main level of the Remedy Bar in The Four Seasons Vail — we have a lower priced budget option of that floor that is extremely popular. We are in the business to provide an excellent product at a price that fits each individual’s budget and style.

Q: What are some trends and innovative methods in the industry right now?

Elicker: In the world of flooring, carpet is getting softer, wood is getting wider and area rugs are getting simpler.


We are seeing a huge trend in super soft, ultra-durable SmartStrand carpet. SmartStrand is renewable fiber that is made from corn and possesses unbelievable qualities such as the ability to resist stains and to not fade in the sun, a huge concern here in Colorado.

No carpet is softer, and with beautiful heathered and textured looks, this is an easy one. Wool carpet is still very popular — who can resist a thick luxurious wool carpet that looks like a sweater? It is very green in that it is a renewable resource.


Our primary focus is our exclusive line of wide-plank engineered wood flooring. Our specialty is providing beautiful floors that are low maintenance at a great value. Every color you can imagine! We have an extensive line of truly reclaimed wood flooring and wall cladding which has been salvaged from older residential flooring, old factory floors or even from old barns. This is extremely popular for accent walls over fireplaces, bar areas, master bedrooms, kitchen islands and the list goes on.


An area rug may be considered an accessory, but it actually can anchor the room and make a statement like a piece of art. Our favorite rug trend right now? Neutral rugs — they are so clean and fresh. They work with every style and are perfect for the mountain modern look. There are such unique simple patterns and they are the best way to completely transform a space. We offer hundreds of rug options and have samples of all of our products that you can view in your space.

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