Vail Daily column: Why do Realtors change companies? | VailDaily.com

Vail Daily column: Why do Realtors change companies?

Joan Harned

Dear Joan,

I have used a Realtor in Vail for years and have been very happy with her. This is not a question where I need help with anything, or that there is a decision to be made. I am just curious as to why she has changed companies throughout the years. She has been with three different companies since I have known her. I presume there are reasons to move around but I never felt comfortable asking her and she has never mentioned why. She does a good job of staying in touch, keeping me informed on the market and answering my real estate needs.

Dear Just Curious,

I think you ask a very good question. The statistics show that large real estate companies lose up to 30 percent of their current agents every year. Of course, many of these are quitting, retiring, moving out of the area, starting families and all the other normal reasons people leave their employment.

The agents that realize they are the business, also realize that they need to find a culture and environment where they can learn how to increase their skills and knowledge and how they can connect locally and globally.

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But it is a different story when agents move to other companies. In these cases, either the agent has grown or the company has not.

Many real estate companies are still minimizing the agent and promoting their own brand. The company does the marketing to the agents clients, which seems good when they are new. However, if the agent is at all entrepreneurial, then they will realize that their business is their client base and they need to hold on to their database so that they truly have their own business to run and to sell if they ever want to receive passive income and/or retire. The agents that realize they are the business, also realize that they need to find a culture and environment where they can learn how to increase their skills and knowledge and how they can connect locally and globally. Many real estate companies are still old school in their thinking, even though they present a great facade. They believe the company is more important than the agent. Those companies tell the agents what to do, do not include the agents in company decisions and do not reward them financially in the company's success. Many agents actually believe their success is due solely to the company and/or store front location and fear leaving due to lack of confidence in their own ability.

Your agent obviously is successful and is aggressive enough to look for the company that best fits her needs. That fact that you have stayed with her, because she does a great job of taking care of you and you feel her integrity proves the point that buyers and sellers are loyal to agents, not companies. We have some fabulous agents in this valley, and I am glad you have found one and you are loyal to her. Sounds like you are in good hands!

Joan Harned is an owner and broker for Keller Williams Mountain Properties and heads up Team Black Bear, her own real estate team. Harned has been selling real estate in Eagle County for 27 years, is a past chairman of the Vail Board of Realtors, past Realtor of the Year, past director on the Great Outdoors Colorado Board and a member of the Luxury and Land Institutes. Contact Harned with your real estate questions at Joan@TeamBlackBear.com, 970-337-7777 or wwwSkiAndTeeHomes.com.