Burton Snowboards announces ‘A Day for Jake’
First annual event includes access to 13 select global resorts at no cost for snowboarders
As the 38th annual Burton US Open takes to the slopes of Vail Mountain this week, a global day of snowboarding, March 13, was announced Wednesday to celebrate the legacy of Jake Burton Carpenter.
The day will honor the man who founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding.
The first annual A Day for Jake will take place Friday, March 13, with 13 global resorts offering free lift tickets to snowboarders who pre-register to ride in remembrance. Anyone who wants to snowboard is invited to join, any skill level.
Participating resorts are:
- Copper Mountain/Woodward Copper
- Bear Mountain, California
- Boreal/Woodward Tahoe, California
- Boyne Mountain, Michigan
- Summit at Snoqualmie, Washington
- Big Sky Resort, Montana
- Stratton Mountain, Vermont
- Cypress Mountain, British Columbia
- Avoriaz, France
- Absolut Park, Austria
- Laax, Switzerland
- Madonna Di Campiglio, Italy
- Seki Onsen Resort, Japan
In honor of A Day for Jake, Burton-owned stores and offices will be closed on March 13. And since teaching people to snowboard was one of Jake’s passions, a selection of participating resorts will also offer special Learn To Ride packages for friends and families of the snowboarding community or anyone who wants to learn to snowboard that day.
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Preregistration is required at the event website, adayforjake.com, for a free lift ticket, and lift tickets are for snowboarders only. Registration ends at midnight Sunday, March 8.
“As an industry and as a community, we will come together for this day to remember, reflect and ride together,” Burton officials said in a news release. “A Day for Jake will continue on as a tradition to carry Jake’s spirit forward, to share our love of snowboarding and the joy of a perfect turn.”
The release also encourages riders to get out at local resorts or mountains that might not be listed.