Cordillera Vail Club extends membership to Vail club
Vail, CO Colorado
VAIL , Colorado “-When times are tough, even exclusive high-end clubs have to make some adjustments ” even in Vail, Colorado.
The Cordillera Vail Club, which previously sold memberships only to Cordillera homeowners, is opening its doors to anyone who can afford the $22,500 initiation fee and $2,500 in annual dues (80 percent of the initiation fee is refunded when a member leaves and a new membership is sold in its place.)
What that buys is a home away from home at the base of Vail Mountain, said Bart Sigler, the club’s director.
Located at the top of Bridge Street, just above the Tap Room, the Cordillera Vail Club is all about convenience and service. While members might not get a parking spot with their memberships, they do get a place to store skis and gear, and a cozy place to start and end their ski days.
There are about 850 home and property owners in Cordillera ” about 180 are also Cordillera Vail Club members. Sigler said he feels the club has tapped out its potential members from within Cordillera, so now it’s time to make up the difference.
When it first opened 2007, Sigler said the goal was to sell 176 memberships ” they sold 196. In the last five months, however, many members have dropped out because of the economy, he said. There are now 178 members, and the new goal is 212 ” non-Cordillera homeowners have yet to buy memberships.
“For a club, there’s not a better value in Vail,” said Jim Ferraco, a Cordillera resident and club member.
Ferraco and his wife, Sue, used to rent ski lockers on Bridge Street for about the same price per year, and sometimes more ” and all they got for their money was a locker.
With the club, Ferraco said you get a little bit of socializing and a lot of service. If the weather gets bad and your ski legs are shot for the day, it’s a place to go unwind. During football season, Ferraco likes to watch his favorite Pittsburgh Steelers on one of the three flat-screen televisions.
Opening up to non-Cordillera homeowners is something Ferraco said is just a sign of the times. He said he doesn’t expect the club to lose any exclusivity or value as a result.
The club opens at 8 a.m. every day, which is when members start showing up to relax by the fire with fresh coffee and a continental breakfast. Every morning the staff puts out a spread of fresh muffins, bagels, fruit, juice and milk. Members sit around tables talking amongst themselves and to each other before wandering over to their lockers to put the finishing touches on their ski attire.
The club isn’t exactly ski-in, ski-out, but it comes close. Members hop on the elevator and head downstairs where their skis are waiting for them on a rack outside. They walk about 50 yards to the Vista Bahn chair lift and hit the slopes in a matter of minutes.
Everyone’s skis and snowboards are marked, and staff members know every member by name. They watch as members eat breakfast and anticipate their next moves. As they get up and start getting ready to head outside, the staff, or ski butlers, try to be one step ahead to make sure whatever members need is there at the exact moment they need it.
At the end of the day, members leave their skis outside and the ski butlers take it from there. They store skis, and at members’ requests, skis can be waxed, tuned and ready in time for the next ski day.
“It’s everything and more we would expect from a club,” Ferraco said.