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Recent Stories by Chris Romer


Romer: Strong businesses help build a strong community

December 5, 2019

No strong community ever had a weak economy. And no strong community ever had weak businesses. The strength of our community is directly connected to the strength of our businesses, and the economic sustainability of...


Romer: The case for investing in advertising

November 21, 2019

Businesses of all sizes need to spend time and effort to reach their target market to ensure front-of-mind awareness and to drive customer demand. Sales don’t just happen; you need to ensure you have top-of-funnel...


Romer: Community engagement key to leadership development

November 14, 2019

People look to leaders to guide them in their actions. Good leaders are role models for the people they lead, motivating them, supporting them and facilitating communications among teams, resulting in better outcomes and higher...



Romer: A look at the upcoming ski season

October 31, 2019

October snowstorms and an improved snowmaking expansion project at Vail Mountain have most locals optimistic for the rapidly approaching ski season. What does this mean for our tourism economy and local businesses? Vail Mountain launched...


Romer: We are better than that

October 17, 2019

Comedian and talk show host Ellen DeGeneres recently called for civility after being shown on-screen with former President George W. Bush at a Dallas Cowboys game. “During the game, they showed a shot of me...


Romer: A bias toward action

October 10, 2019

Creating new solutions and powering positive change for everyone in our community requires that we seek out new paths and new partnerships wherever we can. Communities and organizations cannot wait for “the holy grail of...


Romer: Board service is a great way to give back

October 3, 2019

Great communities have great nonprofit organizations, and great nonprofit organizations require great boards of directors. We’re fortunate to have numerous nonprofit organizations in Eagle County focused on key community issues from mental health to youth...


Romer: What exactly is Proposition CC?

September 25, 2019

Interested in the political process and worried you’ll have to wait until the 2020 presidential election to have a chance to vote? Don’t worry — this year’s ballot includes a number of local and state...


Romer: Who is addressing local health care costs?

September 19, 2019

Who is at the table to address health care costs in Eagle County? Addressing the high cost of health insurance is essential to the continued success and growth of our business community across industry sectors...


Romer: Let Dreamers live the American dream

September 12, 2019

Since our nation’s founding, immigrants have been coming to the U.S. in hopes of a better life for themselves and their children. Colorado’s more than 18,000 Deferred Action for Childhood Arrivals recipients, also known as...


Romer: Vail Valley cost of living affects retention

September 5, 2019

Retention of a positive and motivated employee is important for any organization’s success. High turnover increases the expenses and can have a negative impact on morale. Roughly 42 million U.S. employees, or more than one...


Romer: Community growth is an opportunity, not a threat

August 22, 2019

Growth is a good problem to have, as the saying goes. But, for some communities, it can be a concept that causes friction and resentment — particularly when residents perceive it as not benefiting society...


Romer: Business retention key to economic vitality

August 15, 2019

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Most businesses understand that keeping your current customers happy is a basic business principle. An added bonus?...


Romer: There goes our small town …

August 8, 2019

Highway engineer Charles Vail routed Highway 6 through the Eagle Valley over what is now Vail Pass in 1940. Inhabitants at the time surely cried “there goes our small town.” Pete Siebert and Earl Eaton,...


Romer: Leading for Creativity

July 26, 2019

The strategy of hope is not a particularly good strategy for communities or companies; “I hope things will magically change” has not proven to help organizations adapt to changing business environments. Consider the Disney model...


Romer: Employee retention key to success

July 18, 2019

Richard Branson is credited with saying “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” I think he’s right. We need to...


Romer: Supply and demand for housing out of whack

July 11, 2019

As Stephen Covey famously said, “The main thing is to keep the main thing the main thing.” We’re failing at this right now in Eagle County. Study after study shows that resident-occupied housing is our...