Ski gear company RENOUN creates high-tech skis for Elon Musk
Special to the Daily
As a company centered around innovation, the high-tech ski company RENOUN has a perpetual soft spot for Elon Musk and the companies he’s created.
RENOUN always felt someone like a real-life Iron Man should be on a pair of skis with futuristic technology — so they made him some.
RENOUN has been hunting him down for the last three years and just shipped Musk his skis: a 1-of-1 pair design in iconic Tesla Red based off the original Endurance design. It’s the company’s thank you to one of the grittiest and most determined men of this century — and one who’s bound to change it.
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Under the hood, the skis are also unique, just like a Tesla. All RENOUN skis incorporate HDT — a material that makes the skis feel stiffer as speeds increase, which make for smooth and controlled skis. They essentially adapt on the fly to conditions.
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The technology used to create the skis has won RENOUN more awards than they have full-time employees.
The skis for Musk have RENOUN’s tagline “Rules are meant to be broken” and a small note printed on the ski that says: “For the man daring to break more than a few rules.”
“The guy is a badass and he deserves badass skis,” said RENOUN founder Cyrus Schenck.
