Alterra announces Ikon Pass prices for 2026-27 that are about 5% higher than last year
Alterra Mountain Co., the owner of the Ikon Pass, is the biggest competitor of Vail Resorts, the owner of the Epic Pass, which released prices earlier this week
Copper Mountain Resort/Courtesy photo
Alterra Mountain Co. has announced Ikon Pass pricing for the 2026-27 winter season on Thursday.
Ikon Passes will go on sale Thursday, March 12, according to a news release from Alterra. Prices for the full Ikon Pass will start at $1,399, up $70 from last year’s starting price, while the Ikon Base Pass will start at $949, up $40 from last year.
The Ikon Pass offers access to 76 destinations worldwide, including more than 50 in North America, the news release states. New next season, the release states the Ikon Base Pass will offer unlimited access to Arapahoe Basin Ski Area and five-day access, with blackout dates, at Snowmass Mountain, but not Aspen Mountain, Aspen Highlands or Buttermilk.
In Colorado, both tiers of the Ikon Pass also offer unlimited access to Copper Mountain, Winter Park Resort and Eldora Mountain Resort. The full Ikon Pass offers unlimited access to Steamboat Resort and seven-days access at all four peaks in Aspen, while the base pass allows for five days at Steamboat.
Alterra’s announcement came just two days after Vail Resorts announced prices for next season’s Epic Pass. Like its competitor, the Ikon Pass will offer a discount for young adult skiers and riders.
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For next season, Alterra is offering the “Squad Pack” deal for skiers ages 23 to 28, according to the news release. The deal requires one person to buy five Ikon Base Passes for the group, locking in prices of $750 on all five, a discount of about 20%.
Both Alterra and Vail Resorts have made a targeted effort to get young adult skiers to purchase a pass this year. When Vail Resorts published Epic Pass pricing Tuesday, it announced it would offer 20% off adult pricing for skiers and riders under 30.
Ikon Pass — the biggest competitor to the Epic Pass, which starts at $1,089 for the 2026-27 season — continues to come at a slightly higher price point. While Epic Pass prices grew about 3.6% compared to last year, Ikon Pass prices grew closer to 5%.
In Colorado, the Epic Pass offers unlimited, unrestricted access to Vail Mountain, Beaver Creek Resort, Breckenridge Ski Resort, Keystone Resort and Crested Butte Mountain Resort as well as seven days of access to Telluride Ski Resort.
Ski resorts in the mountain West have faced a tough season amid a historically low snowpack and warm temperatures. While Alterra is a privately owned company and is not required to release visitation statistics, Vail Resorts is publicly traded and discloses visitation stats at quarterly investor meetings. In January, Vail Resorts said its North American resorts had seen 20% fewer skier visits so far in the season due to poor snow conditions.
